SelfUpdater and Push Marketing
Introduction:
SelfUpdater is a windows-based application. The purpose of the SelfUpdater is to constantly update all the contained information dynamically from a central Internet database resource. This database resource is an Admin Interface system that allows administrators to add/edit or delete any product information or visual data which is then available instantly to your clients. It also provides a mechanism to control PushMarketing. This is an innovative system of delivering marketing messages and information to clients without the need for email/post etc. Every time SelfUpdater checks for updates, it also checks for new PushMarketing messages, the user is then prompted and shown the messages. These can include any type of content.

Description:
Once the application is installed, all new content is obtained from the Internet Admin Interface system and stored locally on the end-user’s computer. This provides the end-user with all the latest products, prices, and information without the need to constantly have to go online.

Ordering and Secure E-payments:
The application can provide the end-user with a simple system that enables them to order any products from the entire range and make payments using credit cards, utilising customer contract pricing. The system can compile an order and when an Internet connection becomes available, the order is sent and payment is taken via a SSL encrypted merchant account.

Delivery mechanism:
USB thumb drives are becoming more common as a portable storage device, but up until now, they have not been able to auto-run, and have not been able to deliver interactive marketing applications.

The original system was developed for CD-ROM/ROM card delivery, but recent partnerships with Japanese tech companies have opened further opportunities, namely the ROM/RAM thumb-drive.

This revolutionary thumb drive is an innovative new USB 2 thumb drive that is capable of hosting a PC application on a sector of the drives memory, and along side, a write-able region to store data. This enables the SelfUpdater application to be delivered on a thumb drive and all the self-updating data to be stored within the drive. Thus a user would never need to install SelfUpdater onto a PC, making the entire application completely portable.