Client: Dureal
Project: Product demonstrator including HDA

Description:
Dureal was the first company in Europe to introduce a Urea-based additive for diesel engines that was proven to reduce harmful emissions in large vehicles such as lorries. The company wanted to position itself as a future-driven, forward-looking enterprise.

E-magine was tasked to develop a series of presentation videos for exhibition use that demonstrated the technology behind the product. E-magine create a ‘super-hero’ based Human Digital Assistant for Dureal that would be used to educate and demonstrate its product. Visitors to the exhibition stand were wowed by the HDA and the video presentations were well received by a large crowd of delegates.